Texas PTA BASICS (2018)

BASICS COVER DESIGNS

One of the ways Texas PTA supports its Local Leaders is to provide BASICS Resource Guides for each leadership position. Along with the inside, the covers are updated with a new look every year. These booklets debuted at LAUNCH and are available online for the rest of the school year. The last photo showcases the updated version for the 2019-2020 school year. It features the same design with a different monochromatic color scheme for each booklet.

Texas PTA, 2018-2020

Collaborators
Membership: Melva Gomez & Michelle Jackson
Communications: Darren Grissom & Amy Perry

Skills
Adobe Illustrator, Adobe InDesign, Illustration, Print Production, Branding

Texas PTA Member Outreach

MEMBER OUTREACH

The Communications team constantly collaborated with Membership to increase numbers within Texas PTA. After months of intentionally designed e-newsletters and social media posts (and other incentives!), many Local PTAs achieved their monthly membership goals and were awarded certificates.

I designed all 28 award icons within Illustrator, created a "stamped" look using Photoshop, and used InDesign's Data Merge feature to insert custom data for over 1900 PTAs. (Ask me about Data Merge, ha!)

Texas PTA, 2018-2019

Collaborators
Membership: Melva Gomez, Michelle Jackson
Communications: Amy Perry

Skills
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Print Production, Branding, Email Newsletters, Social Media, Animation

Texas PTA LAUNCH Branding

LAUNCH 2018 EVENT BRANDING

Parents, teachers, administrators, and students gathered at the Hilton Anatole in Dallas to commemorate the start of their PTA school year. With over 120 sessions to choose from, LAUNCH is the best place for PTA Leaders to connect with one another!

I collaborated with Amy (Communications Manager) to create the branding for LAUNCH 2018 while working with Carrie and Darren for event-related information. Branding was translated to digital (social media and emails) and print (event programs, tote bags, name badges, notepads, wayfinding signage, and more!). We also worked with outside vendors, such as a local printer 360 Press Solutions and trade show/event company Freeman.

Texas PTA, 2018

Collaborators
Programs: Carrie Mays & Darren Grissom
Communications: Amy Perry & Darren Grissom

Skills
Adobe Illustrator, Adobe InDesign, Illustration, Print Production, Event Branding

Texas PTA Holiday Card

HOLIDAY CARDS

Holiday cards are a must for the PTA family! The state office wanted to share its heartfelt thanks to PTA members, board members, past state presidents, and fellow advocacy nonprofit organizations during the holiday season. I designed the holiday cards below while Amy Perry wrote kind and warm words for the PTA family. These designs were both printed and emailed.

Texas PTA, 2017-2019

Collaborators
Communications: Darren Grissom & Amy Perry

Skills
Adobe Photoshop, Adobe Illustrator, Print Production, Digital Design, Illustration

Joker Custom Game Cards

JOKER CUSTOM GAME CARDS

Introducing the game Joker to new players was a little challenging (also known as Marbles & Jokers). The game is usually played with a standard 52-card deck of playing cards, with each card having its own movement effects. New players often forgot rules or became confused, so I collaborated with a seasoned player to design these custom game cards. The marble vector was originally from Vecteezy.com, then customized to different colors for our use.

We tested out the prototypes, then printed them through MakePlayingCards.com for personal use.

2018

Collaborators
Nixon Family

Skills
Adobe Illustrator, Game Design